Semi-Permanent Make Up
What is SPMU?
What is SPMU?
Semi-permanent make up (SPMU), also referred to as ‘tattooed’ make-up, is a process similar to getting a regular body art tattoo.
The treatment is called SPMU because the pigment (ink) will remain in the skin for an indefinite period of time, but the longevity of the colour and its visibility will eventually fade over a period of time, depending on the treated area of the face
How does it differ from a regular tattoo?
The main difference between conventional tattoo ink and pigments used for SPMU is that tattoo ink is formulated differently and penetrates the skin much deeper than make-up pigments. Another key difference is that the SPMU needle only penetrates the skin very superficially given the delicate anatomy of the face.
Why SPMU?
Semi-Permanent Make Up allows you to have perfectly defined brows, eyes and lips by enhancing your natural features for up to two years.
Here are my top 10 reasons why you should consider semi-permanent make up:
- 1. Wake up ready, every day : No more rushing to fill in your brows or perfect your liner - your features are already softly defined from the moment you wake up.
- 2. Saves you time (and stress) : Cut down your daily makeup routine and enjoy more time in the mornings (or a few extra minutes in bed).
- 3. Natural, “your face but better” results : Modern PMU is all about subtle enhancement - think fuller brows, balanced symmetry, and soft definition that still looks like you.
- 4. Smudge-proof, life-proof beauty : Gym, swimming, holidays, busy days - your brows and liner stay put without fading, smudging, or sweating off.
- 5. Long-term value : While it’s an investment upfront, you’ll likely spend less over time on pencils, gels, and constant top-ups.
- 6. Confidence boost : Feeling put-together without effort can make a huge difference to how you show up day-to-day.
- 7. Perfect for sparse or uneven brows : Whether it’s over-plucking, hair loss, or natural asymmetry, PMU can restore shape and fullness beautifully.
- 8. Tailored just for you : Every set is tailored to your face shape, skin tone, and personal style - no one-size-fits-all here.
- 9. Great for busy lifestyles : Ideal for mums, professionals, gym lovers, or anyone who wants low-maintenance beauty that keeps up with them.
- 10. Softly fades over time : No harsh lines forever - PMU gradually fades, allowing you to tweak or refresh your look as trends or preferences change.
Colour Boost
A colour boost in PMU (semi-permanent makeup) is a maintenance appointment designed to refresh and restore the pigment after your initial treatment. As the skin naturally exfoliates over time, all implanted pigment will gradually fade – this is completely normal and expected.
For this reason, a colour boost is typically recommended every 6–12 months. These sessions help to reinforce colour depth, redefine shape, and keep the overall result looking fresh and polished. Without periodic maintenance, the pigment can become lighter, less defined, and may lose its original tone.
Regular colour boosts not only protect your initial investment but also ensure long-lasting, consistent results. They also provide an opportunity for your practitioner to make any subtle adjustments and offer tailored aftercare advice, helping you maintain the best possible appearance of your brows, lips, or lash liner over time..