Hiya, thanks for popping by!

I’m Esther – proud Mama, PMU magician, total brow nerd, and founder of Brows Ink.

If you love a good transformation, a deep chat (or a harmless overshare), and feeling like the best version of yourself… you’re definitely in the right place!

I first dipped my toes into the world of Permanent Makeup back in 2014 while juggling a corporate job in recruitment (yep, high heels, office drama, and 9-5 life). What started as a side hustle soon turned into an actual lifeline when I became a single mum to my beautiful boy in 2017 … as they say, everything happens for a reason! I knew I had to shake things up and needed a career that allowed both flexibility and lit my creative fire – and, just like that, Brows Ink. was born from that big leap of faith (and maybe a bit of sleep deprivation).

Fast-forward to today … What was once a little home-based beauty room in my mum’s flat, is now a wonderful PMU studio in the beautiful village of Abbots Langley, Hertfordshire.

Since moving from London to Hertfordshire in 2019, Brows Ink. has welcomed well over 500 amazing clients through its doors – and still very much counting!